Orchestrating Every Touchpoint: Ariel Kelman Reinvents Marketing at Salesforce
Ariel Kelman understands that modern marketing leadership isn’t just about managing departments—it’s about orchestrating every moment of the customer experience. As President and Chief Marketing Officer at Salesforce, Kelman believes that a CMO’s job extends far beyond traditional channels. Whether it’s a call center conversation or an AI-powered product suggestion, marketing should be present at every touchpoint…
