Dara Treseder, a seasoned business leader renowned for her expertise in global marketing and communications, currently holds the position of Chief Marketing Officer at Autodesk. With an impressive track record of driving growth and innovation in leading companies such as Peloton, Carbon, and GE Business Innovations, Treseder brings a wealth of strategic vision and leadership to her role at Autodesk.
Before joining Autodesk in October 2022, Treseder served as the senior vice president and head of global marketing & communications at Peloton, where she played a pivotal role in shaping the company's marketing strategy and driving its international expansion efforts. Under her leadership, Peloton experienced substantial growth, with Treseder overseeing brand development, strategic marketing, consumer insights, communications, and creative initiatives.
Treseder's remarkable achievements and contributions to the marketing industry have earned her numerous awards and recognitions, including being named one of Forbes' "The World's 50 Most Influential CMOs," Silicon Valley Business Journal's "Top 40 leaders under 40," and AdWeek's "Women Trailblazers," among others. Her commitment to public health, women's issues, and diversity initiatives is further demonstrated by her role as Vice Chair of the board of the Public Health Institute (PHI) and her involvement in various philanthropic endeavors.
Since joining Autodesk, Treseder wasted no time in making her mark, launching several major brand campaigns within her first six months at the company. Notable campaigns include the "Game of Thrones finale," The Oscars, and Autodesk's involvement in helping the French government rebuild the Notre Dame Cathedral. Additionally, Treseder collaborated with Ryan Reynolds' agency, Maximum Effort, to launch Autodesk's first TV ad in over ten years, showcasing her innovative marketing approach.
Under Treseder's leadership, Autodesk's marketing efforts have seen significant success, with the launch of the "Otto Desć" campaign during the 2023 Oscars receiving over 25 million views. This marked the first time Autodesk worked with influencers, further highlighting Treseder's ability to leverage new strategies to drive brand awareness and engagement.
Treseder's impact on Autodesk's growth is evident, with the company reporting year-over-year quarterly revenue growth of over 8% and a 27% increase in its stock price as of June 16, 2023. Her strategic campaigns have resonated with audiences and contributed to Autodesk's continued success in the market.
As a founding member of the Black Executive CMO Alliance and Chair of the Board of the Public Health Institute, Treseder's leadership extends beyond the boardroom, reflecting her commitment to driving positive change and making a meaningful impact in the world.
Treseder's tenure as CMO at Autodesk has been marked by innovation, strategic vision, and measurable success, solidifying her reputation as a transformative leader in the marketing industry and propelling Autodesk's brand to new heights of recognition and growth.