Adriel Sanchez operates on a simple premise: technology should adapt to people, not the other way around. As Chief Marketing Officer at WalkMe, he leads the company’s global marketing strategy with a clear goal to remove the barriers that prevent users from working efficiently across digital tools. He is best known for championing WalkMe Discovery, a product that goes beyond traditional usage metrics to reveal what users are actually trying to accomplish within applications, and where they get stuck. By focusing on the reality of user behavior, Sanchez helps organizations turn scattered, underused tech stacks into streamlined, intuitive workflows that deliver measurable business value.
Born and raised in New York, Sanchez earned a bachelor’s degree in marketing from Baruch College, City University of New York. In his role at WalkMe, he oversees brand positioning, go-to-market execution, and alignment across sales and product teams to drive growth. Prior to joining WalkMe, Sanchez was CMO at education technology company Newsela, where his strategy fueled triple-digit annual recurring revenue growth. Earlier in his career, he held senior marketing roles at Commvault and spent nearly a decade at SAP, building deep expertise in enterprise demand generation and global marketing operations.
Sanchez’s approach is grounded in real business problems and real user frustrations. He recalls a major retailer whose employees resisted moving from green screen point-of-sale systems to modern interfaces. The new tools were more capable, but deeply unfamiliar. Using WalkMe to guide employees through the transition helped preserve efficiency while managing the human side of change. For Sanchez, stories like this demonstrate what marketing should reflect: not just the features of a product, but the practical, everyday impact it can have on how people get their jobs done.