On March 31, 2025, Josh Line stepped into the role of Chief Marketing Officer at Yahoo, taking control at a pivotal time for one of the internet’s most recognizable yet quietly evolving brands. Reporting directly to CEO Jim Lanzone, Line brings a fresh perspective aimed at reigniting public affection for Yahoo while driving engagement and growth across its suite of products, including Yahoo Sports and Yahoo Finance. Line’s appointment signals a renewed push to restore Yahoo’s cultural footprint, building on recent momentum like the company’s first Super Bowl ad since 2002. As Lanzone put it, Line is the right leader at the right moment, with a proven ability to scale brands and unify marketing under a coherent global vision.
Most recently, Line served as Chief Brand Officer at Paramount Global, where he was instrumental in launching Paramount+ and overseeing a sweeping marketing transformation across iconic brands like CBS, MTV, and Pluto TV. Under his leadership, the company’s first holistic multi-platform marketing strategy was built, marketing centers of excellence were established, and ViacomCBS was successfully rebranded as Paramount Global. Earlier, as EVP of Marketing, Creative, and Digital Studios for Comedy Central and other networks, he led the rebrand of Comedy Central and helped propel Yellowstone to #1. His creative roots trace back to work at standout agencies like Scratch and Droga5, where he led campaigns for brands like Coca-Cola, BMW, and Disney.
Throughout his career, Line has remained driven by a deep belief in the power of human insight and meaningful storytelling. He’s known not for flash but for focus, someone more intent on substance than spectacle. That’s part of what makes him uniquely suited to lead Yahoo through a brand renaissance. From the billboards that once inspired him early in his career to the challenge of rebuilding love for the Yahoo name, Line is focused on restoring connection through creativity. As he puts it, the mission now is to "put the brand back into culture”, a task that seems less like a comeback and more like a reinvention.