In December 2023, Leslie Berland assumed the role of Executive Vice President and Chief Marketing Officer for Verizon, marking a significant addition to the telecommunications giant's leadership team. With an illustrious career spanning over two decades, Berland brings a wealth of strategic and creative marketing expertise to her new position, having made her mark in transforming renowned brands such as Peloton, Twitter, and American Express.
Berland's most recent role as chief marketing officer at Peloton showcased her ability to lead global marketing and communications efforts while spearheading the launch of a new brand identity. Her strategic initiatives aimed to foster growth and strengthen the sense of community among Peloton's members and prospects, highlighting her proficiency in driving brand engagement and loyalty.
Prior to her tenure at Peloton, Berland served as chief marketing officer at Twitter, where she played a pivotal role in defining and amplifying the company's global influence. Notably, she also held the dual role of chief people officer, underscoring her commitment to driving cultural initiatives and fostering strategic alignment within the organization.
Before her time at Twitter, Berland served as EVP of global advertising, marketing, and digital partnerships at American Express, where she played a pivotal role in the company's digital transformation efforts. Her strategic insights and innovative approaches contributed to shaping AmEx's initial social media strategies, reflecting her ability to drive impactful change across diverse industries.
Berland's leadership and contributions have garnered widespread industry recognition, with accolades including being named to Forbes' CMO Hall of Fame and earning a spot on Forbes' World's Most Influential CMOs list. Additionally, she has been honored by publications such as Ad Age, Adweek, Fast Company, and Business Insider for her visionary approach to brand building.
With a bachelor’s from Boston University's College of Communication, Berland's academic background complements her extensive professional experience, equipping her with the knowledge and skills to navigate the dynamic landscape of marketing and communications.
In her new role at Verizon, Berland oversees all aspects of the company's global brand and marketing strategy, including brand identity, marketing activation, consumer insights, media, and strategic partnerships. Her appointment underscores Verizon's commitment to driving innovation and differentiation in a competitive market landscape.
Berland’s proven track record of driving growth and shaping brand narratives positions her as a key architect of the company's future success in the ever-evolving telecommunications industry.