Andreas Heckmann steps into customer success the way others step onto a stage—fully present. The moment he joined Cvent as Chief Customer Officer, he was already in motion: traveling between offices, shaking hands with client-services teams, and absorbing the pulse of the company. What struck him most wasn’t just the scale—over 1,500 professionals worldwide—but the shared passion for helping customers thrive. His immediate priority became clear: elevate that passion into a more personalized, globally scalable experience. “We only do something if it truly improves the customer experience,” he’s said. That mindset now guides how Cvent integrates AI, expands service channels, and sets a higher bar for human connection in the digital age.
Heckmann was born in Germany and holds a bachelor’s degree in electrical engineering with a specialization in data technology from the University of Applied Sciences in Würzburg-Schweinfurt. His technical background became a launchpad for a nearly 25-year career at SAP, where he rose to Executive Vice President of Customer Solution Support & Innovation. There, he led over 10,000 employees through the company's cloud transformation and global SaaS integration. Now at Cvent, Heckmann brings that same operational depth and strategic clarity to a new challenge: growing a platform that sits at the intersection of technology, hospitality, and live events.
For Heckmann, great technology means little without trust and culture behind it. That’s why he spent years championing diversity and inclusion as an executive sponsor at SAP—and why he’s embedding those same values into Cvent’s global client services. With professional experience spanning the U.S., Europe, and Asia, he understands the subtleties of serving a global customer base. But whether he’s organizing large-scale summits or stopping to read the room in a team meeting, one thing drives him above all: “Nothing beats the power of the human connection.” In an industry built on moments, Heckmann is making each one count.