Kevin Wang is Chief Product Officer at Braze, where he has played a central role in shaping the company’s product direction since its earliest days. From the start, Wang believed that mobile technology would fundamentally transform enterprise engagement. That conviction led him to leave a consulting role at Accenture and join Braze, then a scrappy startup operating out of a small WeWork in New York as its eighth employee. Drawing on his background in cognitive science and engineering, Wang helped steer Braze through its most critical inflection point: finding product-market fit. Rather than romanticize the process, he compares it to “begging and bothering people, and then forcing things to happen.” That hands-on approach continues to drive his work at Braze today.
Wang was born in the United States and earned his bachelor’s degree in brain and cognitive sciences from the Massachusetts Institute of Technology. At Braze, he began as an engineer and engineering manager before being named Head of Product in 2015 and eventually Chief Product Officer. He now leads the product organization, applying a disciplined framework to all feature development. Every decision must pass three tests: will it prevent churn, close new business, and align with a long-term vision for the product suite? His ability to connect user behavior with technical design has been a defining asset in Braze’s evolution.
Wang believes the transition after finding product-market fit is where most startups falter. That moment, he says, is when companies must stop reacting and start executing. For Braze, that meant committing to an enterprise sales model and building a moat through product depth. Wang’s focus now is on building every feature that deepens Braze’s competitive edge, ensuring each product decision aligns with where the market—and enterprise customer needs—are headed over the next three to five years.