Omer Shai doesn’t chase success—he rewrites the terms. As Chief Marketing Officer of Wix, he’s spent over 16 years leaning into uncertainty, leading marketing efforts across five continents, and scaling the company from a scrappy startup into a household name. His ethos is clear: bold experimentation over safe bets. “I prefer to fail,” he says. “I prefer to learn from my failure…A lot of the time I don't remember my success because I get bored by that.” That mindset has driven Wix to take big swings like Super Bowl ads that sparked unexpected brand partnerships and launch ambitious tools such as Wix Studio. In a field driven by metrics, Shai has consistently found new ways to define what matters, even coining the term “TROI”—time to return on investment when ROI feels too vague.
Born and raised in Israel, Shai holds a bachelor’s degree in economics from the Academic College of Tel-Aviv, Yaffo. He began his professional journey as co-founder of the digital design company Hyperactive before joining Wix in 2008. As CMO, he oversees everything from performance marketing and branding to global market expansion and product launches. Shai is known for cultivating a culture of honest feedback, collaboration, and rapid decision-making. His data-informed instincts and long-view thinking have helped position Wix as a leader in web development worldwide.
Ask him what makes a strong team, and Omer talks not about KPIs but about candor. “Only in a good relationship do you know how to fight,” he says. For him, tension isn’t conflict, it’s growth. That belief fuels his approach to leadership, where humility matters more than hierarchy. And while his gaze is fixed on the future particularly in the shifting AI landscape, his advice remains grounded: “Be on alert all the time because the biggest change is ahead of us yet.” Whether experimenting with new digital channels or investing in bold creative, Omer Shai continues to shape marketing by rewriting its rules.