SumUp, a London-based financial technology company, has appointed Luke Griffiths as its new UK Chief Executive Officer. Griffiths, who will continue his global role as Chief Commercial Officer, will lead SumUp’s UK operations with a focus on growth in the enterprise and hospitality sectors.
Since joining SumUp in 2023, he has expanded the company’s product portfolio and strengthened its market position through initiatives like the launch of the SumUp Terminal and the development of an AI-driven field sales team that acquires over 1,000 new customers per month. Griffiths also oversaw the rollout of an in-app call feature, which has improved customer satisfaction scores by 15%. He previously drove global growth at Klarna and led marketing at eBay.
Commenting on his appointment, Griffiths said, “I am incredibly excited to expand my role at SumUp during this transformative period.” Commenting on his responsibilities, he added, “As UK CEO, I am committed to unlocking fresh growth opportunities, particularly in enterprise and hospitality, while continuing to serve our valued existing merchants with market-leading solutions.”
SumUp Co-Founder Marc-Alexander Christ praised Griffith, stating, “I have no doubt his focus will deliver exceptional results for our UK market. His deep understanding of merchants' needs will be pivotal as the business landscape continues to evolve. We are transitioning to serve an even more diverse range of merchants, and Luke will be key to our continued UK success.”