How Kate Rouch is Building Meaning Through Marketing at OpenAI
Kate Rouch, Chief Marketing Officer at OpenAI, is reshaping how the world understands artificial intelligence—not through hype, but through clear, resonant storytelling. Tasked with making one of the world’s most powerful technologies relatable, she led the company’s first major brand campaign during the 2024 Super Bowl. With over 400 million users worldwide, ChatGPT is already a historic product in reach; Rouch’s mission is to close the gap between product usage and brand identity…