Frank Cooper III sees marketing not as a tool for brand recognition, but as a force that shapes industries and unlocks new possibilities. As Chief Marketing Officer at Visa, he leads the global marketing strategy, ensuring that the brand remains at the forefront of the fast-changing payments landscape. His focus goes beyond traditional sponsorships and brand awareness—he aims to add tangible value to consumers’ experiences, whether through sports, music, or emerging digital platforms. Rather than simply associating Visa with major events, he seeks to create moments that wouldn’t exist without the company’s presence.
Born in the U.S., Cooper earned a bachelor’s degree in business administration from the University of California at Berkeley before obtaining a JD from Harvard Law School, where he served as the Supreme Court Editor of The Harvard Law Review. He began his career as an entertainment lawyer before transitioning into marketing leadership at Motown and Def Jam. His tenure at PepsiCo saw him drive major shifts in consumer engagement, while his roles at BuzzFeed and BlackRock reinforced his reputation for navigating industries in transition. At Visa, he oversees all facets of marketing, including brand, data insights, digital platforms, and sponsorships, ensuring the company remains a leader in financial services.
For Cooper, marketing is about understanding foundational shifts in culture, technology, and business. He thrives in moments of transformation, whether it’s redefining digital media at BuzzFeed or reimagining financial branding at BlackRock. At Visa, he sees an opportunity to push beyond conventional marketing and rethink the exchange of value in a digital economy. His career has been defined by an ability to anticipate change—and at Visa, he’s setting the stage for what comes next.