For Ashley Kramer, a successful go-to-market strategy is built on transparency and collaboration. As the Interim Chief Revenue Officer and Chief Marketing & Strategy Officer at GitLab, she ensures that marketing efforts align directly with sales, fostering an open dialogue across teams. At GitLab, she champions a culture where communication happens in open channels, allowing for shared insights that strengthen decision-making. Her leadership prioritizes a customer-first approach, ensuring that every aspect of GitLab’s marketing and strategic efforts contributes to driving measurable impact in the competitive DevSecOps space.
Kramer’s foundation in technology runs deep. Born and raised in the United States, she earned a bachelor’s degree in computer science from Old Dominion University while competing as a Division I soccer player. She later pursued a master’s degree in business administration with a concentration in computer information science from Colorado State University. Before joining GitLab, Kramer held key leadership positions, including Chief Product and Marketing Officer at Sisense, SVP of Product at Alteryx, and Head of Cloud at Tableau, where she spearheaded the transition to a cloud-first model. Her early career featured roles at Amazon, Oracle, and even NASA, giving her a broad perspective on product, engineering, and marketing. At GitLab, she drives the company’s long-term strategy, overseeing enterprise data, open-source initiatives, and AI vision, all while leading revenue pipeline generation.
Kramer believes that building confidence within teams is just as crucial as hitting targets. In a rapidly changing market, she encourages leaders to reassure employees that they are part of a larger mission. By involving teams in strategic discussions and recognizing the value of fresh perspectives, she fosters a workplace culture that promotes retention and engagement. Whether guiding GitLab’s next phase of growth or advising startups, Kramer consistently focuses on future-proofing businesses through smart positioning, data-driven decision-making, and an unwavering commitment to transparency.