As the Senior Vice President and Chief Marketing Officer (CMO) of Digital Experience at Adobe, Eric Hall plays a pivotal role in shaping the company's go-to-market strategy and driving innovation in digital marketing. With a wealth of experience and a diverse skill set, Hall leads a global team that amplifies Adobe's unique digital marketing narrative, energizing and empowering Chief Marketing Officers (CMOs) and experience makers worldwide.
Prior to his current role, Hall held various leadership positions within Adobe, showcasing his versatility and strategic acumen. He led worldwide teams responsible for professional services, customer success, field strategy, operations, enablement, and americas professional services. In these roles, he spearheaded initiatives ranging from digital strategy to technology implementation, demonstrating his ability to navigate complex challenges and deliver impactful solutions.
Before joining Adobe, Hall had served as GitHub's chief revenue officer, where he was tasked with overseeing existing and new client relationships, developing sales methodologies, and leading long-term planning for Fortune 500 customers. His tenure at GitHub further solidified his reputation as a dynamic leader with a keen understanding of the technology landscape and customer needs.
Prior to his role at GitHub, Hall spent eight years at ServiceSource, where he collaborated with major technology firms to optimize customer revenue operations. His experience in revenue optimization and customer-centric strategies positioned him as a trusted advisor in the industry.
Hall's journey in the corporate world began as a strategy consultant at McKinsey & Company, where he worked with clients across the United States, Europe, and Africa. His background in consulting equipped him with invaluable problem-solving skills and strategic insights, laying the foundation for his successful career in technology and marketing.
Hall holds a Bachelor of Science in Environmental Engineering from the University of Southern California and a Juris Doctor degree from Harvard Law School. His diverse educational background underscores his multidisciplinary approach to business and his ability to navigate complex challenges with confidence and proficiency.
In his role at Adobe, Hall continues to drive innovation and excellence, positioning the company as a leader in digital experience solutions. With his strategic vision and extensive experience, Hall is instrumental in shaping Adobe's go-to-market strategy and empowering marketers and experience makers to thrive in the ever-evolving digital landscape.