In July 2023, General Motors welcomed Norm de Greve as Senior Vice President and Chief Marketing Officer, signaling a strategic shift towards electrification and autonomous driving. With an illustrious career spanning various industries, de Greve brings a wealth of experience and a proven track record of transformative marketing strategies.
Prior to joining GM, de Greve served as CVS Health's Chief Marketing Officer for nearly a decade, leading the company to become the nation's largest consumer healthcare firm. Under his guidance, CVS Health not only gained prominence but also solidified its position as the most trusted retailer in America, a testament to de Greve's visionary marketing prowess.
De Greve's journey to the forefront of marketing began at Digitas, where he held pivotal roles from 2001 to 2014. As head of both the Boston and Detroit operations, he played a key role in advancing digital marketing for GM, helping Digitas evolve from a regional powerhouse to a global leader in the digital marketing landscape.
However, de Greve’s professional journey started in investment management and consulting, where he honed his analytical and strategic thinking skills. This diverse background equipped him with a unique perspective that has proved invaluable in his marketing endeavors.
Recognized as one of Fast Company's Most Creative People in Business and an Emmy winner, de Greve's innovative approach to marketing has garnered widespread acclaim. His ability to envision and execute groundbreaking campaigns has not only propelled brands to new heights but has also cemented his status as one of the industry's most influential figures.
In academia, de Greve's achievements are equally impressive. He earned an MBA with honors from the University of Chicago Graduate School of Business and holds a bachelor's degree in economics from Ithaca College. These credentials underscore his commitment to excellence and his dedication to continuous learning.
Beyond his professional accomplishments, de Greve is deeply involved in industry organizations. He chairs the Mobile Marketing Association (MMA) and serves on the boards of the Association of National Advertisers (ANA), Ehrenberg-Bass Institute for Marketing Science, and #SeeHer. Additionally, he generously imparts his knowledge through guest lectures at universities and the Institute for Real Growth.
De Greve's appointment at GM marks a pivotal moment for the company, aligning with its vision of an all-electric future. With his proven expertise, strategic vision, and relentless pursuit of innovation, de Greve is poised to lead GM's marketing efforts into an era of unprecedented technological advancement, further solidifying the company's position as a trailblazer in the automotive industry.