Fleetio has appointed Leslie Henthorn as its first Chief Marketing Officer, as the fleet management platform expands its enterprise footprint and strengthens its presence in heavy equipment and multi-location operations. Chief Executive Officer Jon Meachin said, “Leslie is the ideal leader to take our marketing organization to the next level,” noting her ability to scale teams and deliver measurable outcomes. The appointment follows Fleetio’s acquisition of Auto Integrate, which expanded its connected maintenance dataset to support more than 9 million vehicles and over 8,000 customers globally.
The company has introduced recent workflow enhancements such as Smart Uploads and intelligent repair order assessments, aimed at streamlining data entry and enabling faster decision-making for fleet professionals. Henthorn said, “Fleetio has a powerful product, a passionate customer community, and a team deeply committed to growth. What drew me here was the rare combination of product strength, culture, customer obsession, and market momentum. Marketing is about creating clarity, connection, and trust, and I’m honored to help bring in a new energy and experience to ensure the market understands Fleetio’s vision to innovate and scale.”