Etsy, the online marketplace connecting millions of creative buyers and sellers, has appointed Rafe Colburn as Chief Product and Technology Officer. In his expanded role, Colburn will oversee both product and engineering for the Etsy marketplace, reporting to President and Chief Growth Officer Kruti Patel Goyal.
The appointment follows the departure of Chief Product Officer Nick Daniel, and remains in an advisory capacity until October 2025. Goyal stated, “Rafe truly understands the needs of the Etsy community, has a proven track record of scaling two-sided marketplaces, and motivates and inspires teams to deliver outstanding user experiences. With this expanded scope, Rafe will play an even greater role in ensuring that we leverage technology in a way that translates to a seamless and differentiated shopping experience.”
Colburn expressed enthusiasm for his new responsibilities, highlighting the opportunity to integrate emerging technologies. He said, “Our unique inventory and the ability to connect with the person behind the item set Etsy apart from nearly any other marketplace. We have a tremendous opportunity to harness AI and other emerging technologies to make the shopping experience even more personal, more intuitive, and more delightful—while staying true to what makes Etsy so special.”
Goyal also thanked Daniel for his decade of contributions, highlighting his role in key product launches and service expansions. Colburn previously served as Chief Product and Technology Officer at Depop and held senior engineering roles at Etsy, building teams across data, payments, compliance, and seller experience.