Samantha Wu, Chief Marketing Officer at Eventbrite, brings over 20 years of experience at the intersection of technology and culture, leading transformative marketing strategies across some of the world’s most recognizable brands. At Eventbrite, Wu oversees all marketing initiatives, including brand management, product marketing, performance, and communications, helping the company evolve into a key consumer destination for event discovery. Her track record includes leadership roles at Meta/Facebook, Visa, and American Express, where she has built and scaled marketing organizations that consistently delivered impactful business results in fast-moving, high-growth environments.
Wu’s career spans both brand-building and technology-driven product marketing, with notable achievements including leading the launch of Facebook's first brand campaign, "More Together," and overseeing consumer brand and product marketing at Meta. At Visa, she led the development of the affluent strategy and segment marketing, while at American Express, she spearheaded co-brand acquisition efforts with major partners like Starwood, Costco, and Hilton.
Outside of her professional success, Wu is a strong advocate for work-life harmony, balancing her career with motherhood. She believes in the power of a supportive community and the importance of finding quality over quantity in both work and personal life. Wu's approach to managing her career and family underscores her commitment to creating an environment where both aspects can thrive, and she is passionate about sharing this philosophy with others, particularly through her experiences as a working mother.