Build on strengths to deliver software people love—this guiding principle defines Lance Willett’s as a Chief Quality Officer at Automattic, where he is committed to ensuring that every product reflects the company’s promise to its users. With a focus on enhancing customer experience, he works across teams to drive high standards in software development, fostering a culture where innovation and execution go hand in hand. His approach emphasizes action, accountability, and the empowerment of distributed teams, ensuring Automattic continues to shape the digital publishing space with excellence.
Born in Mexico City and raised between Durango, Buffalo, and Tucson, Willett’s global upbringing shaped his approach to collaboration and problem-solving. He earned a bachelor’s degree in French, geography, and Spanish from the University of Arizona before embarking on a career that has seen him lead at the intersection of technology and customer experience. Prior to Automattic, he scaled HubSpot’s CMS business, spearheaded Tumblr’s transformation post-acquisition, and played a pivotal role in WordPress.com’s evolution. At Automattic, his role extends beyond quality assurance—he aligns strategy, technology, and leadership to ensure the company’s products resonate with millions worldwide.
Willett’s impact is deeply rooted in his belief that being a leader is about amplifying the strengths of those around him. He prioritizes coaching and mentorship, where continuous learning and personal development are as important as delivering exceptional software. His approach to work-life balance, from structured deep-work sessions to early morning routines inspired by “The 5 AM Club,” reflects his discipline and intentionality. As Automattic continues to expand its influence in web publishing, Willett remains at the helm of ensuring quality is not just a goal, but a defining characteristic of its success.