GM’s Baris Cetinok: Redefining Automotive Software in The EV Era
General Motors (GM) is accelerating its transformation into a software-driven company under the leadership of Baris Cetinok, Senior Vice President of Software and Services Product Management, Program Management, and Design. Appointed in June 2024, Cetinok oversees GM’s ambitious software strategy, with a mission to create deeply integrated digital experiences for drivers and passengers across the company’s extensive portfolio of vehicles…
