Linda Boff is a powerhouse in the world of marketing, renowned for her strategic vision and global influence. As the GE Foundation President, Chief Marketing Officer, and Learning and Culture Vice President, her role encompasses a wide spectrum of responsibilities, from overseeing global learning initiatives to managing GE's philanthropic arm and spearheading marketing efforts that have propelled the company to new heights.
With a background spanning over 18 years in marketing, advertising, and communications, her journey to her current position has been nothing short of remarkable. Beginning her career at institutions like Citigroup, the American Museum of Natural History, and Porter Novelli, she honed her skills and expertise before joining GE as the employee marketing leader in 2004. This pivotal role marked the beginning of her transformative impact on the company.
At the helm of GE's marketing and communications, she has orchestrated groundbreaking initiatives that have solidified the company's global brand presence. Boff’s innovative approach to new media technology and content strategy catapulted GE to the forefront of the digital advertising landscape. In 2016, GE was named AdWeek's top digital advertiser and received the prestigious Cannes Grand Prix, a testament to her unparalleled leadership.
Beyond her corporate achievements, her dedication to philanthropy is equally commendable. She manages GE's global learning and philanthropy arm, demonstrating a profound commitment to giving back to the community. As a co-leader of the GE Women's Network, she actively champions diversity and inclusion within the organization, further emphasizing her role as a trailblazer in the industry.
Her accolades speak volumes about her influence and impact on the marketing world. Her honors, including the 2017 AdWeek Grand Brand Genius and the 2016 Matrix Award, are a testament to her exceptional contributions. Additionally, her involvement in esteemed organizations like the Ad Council and the ANA's Executive Committee further highlights her dedication to shaping the marketing landscape.
On a personal note, Boff’s journey is grounded in a solid education and a loving family. She holds a BA in Political Science and Psychology from Union College. She, along with her spouse, calls Irvington, NY, home, where they are raising their two children.
In addition to her professional endeavors, her commitment to the community extends to her role as Executive Vice President for Partnership with Children, a New York City-based charity focused on helping hard-to-reach schoolchildren. She also serves on the Board of Dunkin' Brands Group, Inc., showcasing her dedication to making a positive impact both within and beyond the corporate realm.
Her dedication to marketing, philanthropy, and community engagement sets a shining example for professionals across industries, solidifying her legacy as a true trailblazer.