As Co-CEO of Netflix since January 2023, Greg Peters has been instrumental in refining how Netflix expands its reach, builds strategic partnerships, and adapts its offerings across gaming, ads, and traditional streaming. Known for his deep involvement in Netflix’s global growth and product innovation, Peters has overseen pivotal moves such as expanding into interactive content and redefining subscriber engagement, continuously pushing Netflix’s evolution beyond conventional streaming.
Born and raised in the United States, Peters earned a bachelor’s degree in physics and astronomy from Yale University. Before joining Netflix in 2008, he held senior roles at companies like Macrovision Solutions (later Rovi Corporation), Mediabolic, Red Hat Network, and Wine.com, where he built a solid foundation in consumer electronics and digital entertainment. At Netflix, Peters initially focused on international development and forged key partnerships in consumer electronics that expanded Netflix’s footprint worldwide. As Chief Operating Officer and Chief Product Officer, he led the product vision and operational growth that helped Netflix transition into a multi-faceted entertainment powerhouse. Now as Co-CEO, he co-leads with Ted Sarandos, steering strategy in a fiercely competitive market.
Peters is candid about the challenges Netflix faces, emphasizing the importance of strategic clarity: Execution is the multiplier for strategy. He highlights that while Netflix experiments with ads and gaming, it does so with a clear focus on sustaining subscriber value and long-term growth. Peters’ approach reflects a pragmatic optimism—balancing ambition with careful evaluation, ensuring that every new venture aligns with Netflix’s core mission to entertain and connect audiences worldwide.