Gayle Troberman Advocates for Radio in Addressing Marketer Bias Amidst Changing Media Landscape
In a recent episode of the CES Tech Talk podcast, Gayle Troberman, Chief Marketing Officer of iHeartMedia, underscored the pivotal role of radio in combating marketer bias amidst the evolving media landscape. Troberman’s insights shed light on the imperative for advertisers to bridge the gap between their industry-centric knowledge and the preferences of the average US consumer…