Tim Ellis, a visionary marketer with a trailblazing career spanning decades, has left an indelible mark on the National Football League (NFL) since assuming the role of Chief Marketing Officer in August 2018. With a stellar track record cultivated from esteemed positions at Activision Blizzard Inc., Volkswagen America, and Volvo, Ellis brought a fresh perspective to the NFL's marketing landscape, steering it towards unprecedented success.
Under Ellis's stewardship, the NFL experienced a resurgence in viewership and engagement. His strategic prowess was evident in initiatives such as the acclaimed The 100-Year Game Super Bowl commercial, which not only celebrated the league's centennial but also clinched the top spot on USA TODAY's Ad Meter. Additionally, the 2019 NFL Draft shattered records in both media consumption and fan attendance, reflecting Ellis's adept leadership and innovative marketing strategies.
Ellis's journey to the helm of NFL marketing began in Stockton, where he honed his skills and passion for football. His unconventional path, including globetrotting adventures and diverse job experiences, instilled in him a unique perspective that he now brings to the NFL. After earning his bachelor's degree in journalism with a marketing emphasis from San Diego State University, he embarked on a remarkable career trajectory marked by accolades such as the Adweek Brand Genius Award and the Cannes Lions Titanium award.
At the NFL, Ellis's vision extends beyond traditional marketing paradigms. Embracing a "helmets off" strategy, he humanizes the league by spotlighting players' personalities and societal issues, resonating with audiences on a deeper level. Moreover, he infuses a youthful energy into NFL campaigns, seamlessly integrating music, fashion, and gaming to captivate diverse demographics.
Beyond his professional endeavors, Ellis remains deeply committed to fostering youth development, both locally in Stockton and beyond. Through initiatives like engaging with students at his alma mater and mentoring young associates, he exemplifies a dedication to nurturing the next generation of marketers.
Reflecting on his journey, Ellis underscores his profound love for football and his desire to make a meaningful impact on the NFL. His tenure as Chief Marketing Officer epitomizes a transformative era for the league, characterized by innovation, inclusivity, and a steadfast commitment to engaging fans worldwide.
Ellis stands as a visionary force propelling the NFL into a dynamic future, where marketing transcends boundaries and resonates with audiences on a deeply human level. His legacy serves as a testament to the power of innovative thinking and purpose-driven leadership in shaping the landscape of professional sports marketing.