In a significant move for Kia Motors, Ho Sung Song assumed the role as CEO in March 2020, marking a pivotal moment in the company's leadership. Since then, his journey within Kia Motors has been characterized by a trajectory of increasing responsibility – and a profound impact on the global positioning of the automobile brand.
Before his elevation to the CEO, Song took on the role of Executive Vice-President and Chief Operating Officer in November 2017. In this capacity, he wielded influence over all Kia Motors business outside Seoul, Korea; which included overseeing critical functions such as sales, marketing, and after-sales. His strategic prowess played a key role in shaping Kia as a formidable global brand, with a revamped lineup of state-of-the-art cars celebrated for their cutting-edge technology, top-tier quality, and innovative design.
Song's global experience has been a cornerstone of his success. Notably, he served as the President of Kia Motors France in 2007 for nearly three years, leaving an indelible mark on the company's European operations. In 2013, he assumed the role of President of Kia Motors Europe, based in Frankfurt, before returning to Seoul in 2017. Furthermore, he held the position of the head of Kia Motors Corporation Export Planning Group, further solidifying his influence across the organization.
As a CEO, Song led the charge in implementing 'Plan S,' Kia's strategic roadmap for securing a leadership position in the fiercely competitive automotive industry over the mid-to-long term. His extensive knowledge and expertise in overseas operations proved invaluable as Kia strived for global prominence. Beyond geographical insights, his comprehensive understanding of the automotive value chain positions him as a key player in guiding the company's transition into future businesses, including the realms of electric vehicles and mobility solutions.
Additionally, Song's academic background is noteworthy. He is a graduate in French Language and literature from Yonsei University in Seoul. Beyond his professional accomplishments, he is a keen sportsman with a particular interest in football, showcasing a well-rounded personality.
Song's ascent to the CEO position at Kia Motors heralded a new chapter for the company. With his wealth of experience, strategic acumen, and commitment to future-focused initiatives, he is poised to steer Kia Motors towards continued success on the global stage, solidifying its position as an industry leader.