Matt Lieberman is a Chief Marketing Officer at PwC, the second-largest professional services network in the world. A member of the Big Four, PwC is a juggernaut in the consulting world, employing 328,000 people spread across 157 countries.
Lieberman's PwC roots go back nearly 23 years. He started in September of 2000, spending more than 11 years as a Director in the company's Entertainment and Media Advisory Practice, where he provided consulting services in the film, television, and new media sectors. A couple promotions later, Lieberman found himself working as the Marketing Leader for PwC's TMT (Technology, Media, and Telecom) sector. In this capacity, he was responsible for executing comprehensive financial, industry, and market analyses for clients around the world. Known for his ability to combine advanced social and digital knowledge with traditional marketing, Lieberman operated at the nexus of entertainment, media, marketing, and other related technology-driven disruptions across the industry.
Based on this success, Lieberman was promoted to the C-suite in July of 2019. Since then, he’s served as the CMO of the company's ever-growing U.S. and Mexico practices.
Lieberman also remains committed to the University of Southern California, where he received a Bachelor of Science and a Master of Accounting. Since July of 2016, the PwC executive has served as a board member for USC's Marshall School of Business's Institute for Communication Technology Management, an industry-funded initiative that leverages an academic pedigree to do primary market research. Furthermore, Lieberman holds an MBA from California State University-Dominguez Hills.
When he's not focusing on his management consulting duties, Lieberman also serves as a member of the Forbes Technology Council; a board member for the Los Angeles City Planning Department; and as a volunteer for Best Friends Animal Shelter, which is based in Los Angeles.
His success in the industry has resulted in Lieberman being a much sought-after speaker and writer. Over the years, he has consistently penned articles about marketing and the entertainment industry. His work is often quoted in such major media outlets as the NY Times, NY Post, Wall Street Journal, Vanity Fair, Wired, Huffington Post, USA Today, and Variety, among many others.